Creating great content wont guarantee success by any means. People have to consume the content for it to be of any use. So how do you get people to know about your amazing content? Here are some great content promotion strategies to help improve your content marketing success amidst increasing competition.
1. Get Influencers Involved Early On
Influencer outreach is one of the most important aspects of content promotion. Do not wait until you’ve published your content to reach out to them – you’ll be missing the point entirely. Prepare a list of influencers in your niche that you need to reach out to before you start writing. Ask then whether the topics you’re interested in writing on will actually resonate with the audience. You’ll also be able to find out which influencers would be excited about helping to promote the content once you’re done. Also ask them what else you can include in the piece that would make it more appealing to the audience. Invite the influencers to review your final draft before you publish. They should be able to read, share and link to your content after it is published.
2. Contribute to Content Sharing Communities
While it’s all good to publish content on your own website, it may not be enough to get the level of engagement you need. To overcome this challenge, get your content in front of a bigger audience. A great option would be to share your pieces on content sharing communities. You’ll get an opportunity to share your message with a huge network of like-minded people who have an interest in your content. Some popular communities you might want to consider include GrowthHackers, Flipboard, HubPages, Medium, Blog Engage, Triberr, and Reddit. You can always get a Toronto SEO expert to help with this.
3. Create Snippet Variations
Use content snippets to present your work in a way that’s easy to digest and share. This will improve clickthrough rates dramatically. Create up to 20 variants of the snippet and share them while monitoring their engagement levels. Have multiple titles, use relevant questions, use statistics in your message, and include a call to action.
4. Constantly Update Existing Posts
Your likely to see positive results if you update older content into new formats with up to date information. This is one of the easiest content promotion strategies you can implement. It breathes new life into your posts and gives you the opportunity to promote them again. This way, the content might get to people who may not have seen it before. Make a habit of looking through old posts to look for opportunities for making updates. You can add infographics, link to eBooks and add new information that was not available when you published the content.
5. Don’t Turn Down Opportunities
A well implemented content marketing strategy can help open up new opportunities for you. You may get speaking opportunities at industry conferences, guest spots on webinars, and book publishing opportunities. Such opportunities help a great deal in improving brand awareness and making your future marketing efforts more impactful.
Check out www.seovancouver.ca for tips on how to improve your content marketing strategy.